Charles Stiles:
Industry Leader, Entrepreneur, Advocate for Exceptional Customer Experiences & Coffee Lover
Early On
Experiences.
Charles Stiles began his entrepreneurial journey by owning, managing, and expanding a series of retail gourmet food and gift stores known for delivering world-class customer service.
in
1996
This early success laid the foundation for the launch of one of the most respected and comprehensive mystery shopping and business evaluation companies, operating across North America, South America, Europe, and Southeast Asia since 1996.
an eye for
Excellence.
Fueled by a deep commitment to excellence, Charles has cultivated long-standing partnerships with some of the world’s most iconic and widely recognized brands. His dedication to customer service excellence
has played a pivotal role in shaping the customer experience landscape.
Food Network’s
Mystery Diners Host.
Charles has helped spotlight the crucial role customer service plays in a business's success. His visibility on national television, along with his frequent keynote appearances, have made him a trusted voice in customer service and organizational culture development.
since
2001
Charles has been a proud member of the Mystery Shopper Professionals Association (MSPA) since 2001. Over the past 12+ years, he has actively served on the board of directors, including roles as President of MSPA Americas and President of MSPA Global. His volunteer leadership and committee work have significantly contributed to advancing the mystery shopping industry worldwide.
in 2025
Founded Charles Stiles Coffee.
In 2025, inspired by his global travels and a deep appreciation for exceptional coffee, Charles founded Charles Stiles Coffee - a premium line of 100% organic, farm-to-table coffee blends. This brand is a reflection of his passion for quality and his experiences sampling coffees and visiting cafes during his time as the host of Mystery Diners.